Our story

 The brand

 

Le Mot blends Parisian elegance with effortless style, crafting timeless, attitude-filled pieces for the modern lifestyle. Prioritizing quality, comfort, and longevity, we design each item to be worn and cherished all year long. Our collection of high-quality everyday staples, made from 100% cotton jersey, is proudly crafted in Portugal.

 

The story

 

Le Mot was founded in 2017 by Susana Santos, a lifelong fashion enthusiast with a love for France and an affinity for Parisian style. After six years in Paris, Susana returned to her hometown, Lisbon, yet found herself missing that unmistakable French je ne sais quoi.

Constantly searching for t-shirts with a clean, French-inspired aesthetic, Susana decided to create her own brand, Le Mot, to bring a touch of France not only to her life but to everyone else craving it. Inspired by her love of words—especially French ones (because, let’s face it, everything sounds sexier in French)—Susana founded Le Mot as a brand for t-shirt lovers with a sense of humor and style, who want to wear their favorite words proudly, close to their hearts.

 

The founder 

Susana began her career at Elle magazine in Portugal, but her passion for for fashion drew her to Paris. Working at prestigious houses like Jean Paul Gaultier and Nina Ricci, she immersed herself in haute couture, learning that in luxury, every detail counts. While Paris offered endless inspiration, Susana missed the sunny streets of Lisbon. After six years, she returned, driven to create a brand that captured Paris’s elegance and charm.

“I want to create a brand that makes you feel special, that inspires dreams. Our designs are sophisticated yet modern, with every detail meticulously curated to embody the essence of Parisian style. Each piece is crafted to be a timeless companion, accompanying you on every adventure, now and forever.”